Art Direction I Concept
Medical trials

If you can find the patients, we can find the answers

The purpose of this artwork is to raise awareness of a Clinical Trial Program by encouraging healthcare providers to identify  and enroll suitable lung cancer patients. The artwork achieves this by visualising the specific mutations the patients have.  Patient portraits emerge from a canvas made up of different mutation names, representing the most common age groups and ethnicities affected. The artwork encourages the viewer to look beyond the mutations and see the patient beyond them. The patient and mutations  are inseparable and must be seen as one.  I've shown just the campaign images to represent idea, without sensitive medical claims.